Daily Objects

Node Ecosystem

Node is DailyObjects' modular wireless charging ecosystem — a magnetic base plate with four interchangeable modules covering phone, watch, earbuds, and ambient lighting. Nerve created the full launch campaign across a hero film and two teasers, each with a distinct visual approach. The hero film places the product in real home environments across different times of day, with the core story being customisation — showing how the same system can look and feel different depending on how it's configured. The teasers build intrigue through abstract repetition and scale play, establishing the product's identity before revealing what it actually does.