Daily Objects

LOOP Powerbank

Loop is DailyObjects' 10000mAh magnetic power bank, built in metal with a distinctive recessed groove pattern on its face. Nerve created a main film and two teasers for the launch. The main film is driven by CMF storytelling, with the product's finish, surface texture, and inner groove geometry directly shaping the visual language — the grooves in particular informing multiple compositions across the film, giving it a tactile, considered quality throughout. The teasers are built around the idea of persistence, the core proposition of a power bank that keeps going. Both films are designed to play as seamless loops, with the motion itself mirroring that continuous energy. The groove detail carries through the teaser compositions as well, used at varying scales to build rhythm and visual structure across both films.