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LOOP Powerbank MOTION
Client

Daily Objects

Project

LOOP Powerbank

Visualisation, Motion Design

For the main film, we leaned heavily into CMF-driven storytelling, letting the product's materiality, finish, and inner grooves inspire the visual language. The subtle grooves of the product inspired multiple compositions, shaping a narrative that felt both tactile and intentional. For the teasers, we leaned into the idea of persistence — the endurance of a powerbank that just keeps going. Each film was built to LOOP seamlessly, mirroring that continuous energy. The product design itself shaped a lot of the visual storytelling, with the inner grooves inspiring multiple compositions throughout the films.

Loop Mainfilm

Loop Sphere

Loop Dominos

Credits
Creative Direction & DesignVed Uttam
Team Daily ObjectsRitesh Keshi, Juhila Saini
3D ArtistsMrinal Manu, Ranjeet Pal, Rohit Bhon, Fariz Nazeer
Sound Edit & GradingStewart Khiangte