LOFT MOTION
Client
Daily Objects
Project
LOFT
Concept, Direction, Motion Design
A brand film for LOFT — Daily Objects' elevated lifestyle collection designed for the modern home and desk. The brief asked for something cinematic and considered: products not as gadgets, but as objects that belong. A teaser to build anticipation, and a full film that places LOFT inside the kind of space its owners aspire to live in.
Loft Mainfilm
Loft Teaser
